Hi!
I'm Negin, I'm an experienced product designer skilled in crafting user-centered, accessible designs that boost engagement and streamline digital experiences. Proficient in research, visual design, and prototyping with tools like Figma, Adobe Suite, and Blender, I bring strategic expertise in information architecture and design systems, enhancing usability and inclusivity. My work consistently drives user satisfaction, accessibility, and measurable performance improvements, creating impactful results for both startups and established products.
I studied civil engineering at university, but my journey didn't stop there. While I was working in this field, I struggled with using civil engineering softwares due to its complexity and unfriendly design. This made it hard for me to complete my tasks efficiently. This experience got me thinking about finding a field that could solve this kind of problems. That's when I came across UI/UX design.
After discovering this field I realized I am really interested in this field, because it's all about finding problems and coming up with solutions, which matches my problem-solving personality. So, I took some professional courses to build my skills and switched to UI/UX design.
Not only I am passionate about design, but I also love making technology more attractive and easy to use. It's not just about creating visually appealing interfaces for me; It's a commitment to enhancing user experiences. While being fascinated with all aspects of user experience design, I'm passionate about 3D design, AR/VR/XR, and digital illustration. I actively employ these technologies and skills to make my designs to enhance the appealing and usability of my designs.
I find myself constantly addicted to learning. I like to have information in all branches. I love diving into why and how people use things, and furthering those experiences to make them memorable. A truly remarkable product captures the hearts of its users, drawing them back time and again. This cycle of engagement is the essence of success, and I am constantly striving for it.
I believe the user is at the center of any successful design solution.
Experience
UI/UX Designer
CIRCLE | Stockholm. Sweden
Full-time |FEB 2024 - Until Now
Circle is a startup focused on social media with the aim of connecting people physically. As the sole designer on the team, I handle all design responsibilities. My main focus is redesigning and refining the app to enhance engagement and improve accessibility features, addressing both UX and UI aspects. Additionally, I create digital illustrations to complement the app's design. I am achieving these goals by:
1. Conducting UX research, user interviews, surveys, and competitor analyses to identify our application's pain points.
2. Leading the redesign efforts of our application and brainstorming ideas that align with our project goal of elevating user experience and engagement through innovative design solutions.
3. Overseeing Circle's information architecture (IA), user flow, and design systems to ensure a smoother journey and consistency, thereby elevating the overall cohesiveness and user experience.
4. Redesigning the application based on WCAG guidelines to improve accessibility.
5. Fostering collaboration with app developers to ensure seamless integration of design elements, optimizing the overall functionality and aesthetics of the application.
Product Designer
Peachypixels | London. UK
Freelancer | May 2022 - Until Now
PeachyPixels is a design agency based in London, specializing in product design and design services. I collaborate with them as a freelance product designer and digital illustrator. During my time at PeachyPixels, I have worked on +4 websites and applications, including:
1. A social activist platform supporting causes like the environment, climate change, children's health, education, and human rights. I designed their website to facilitate donations to various organizations.
2. An art marketplace empowering artists and enriching art enthusiasts' lives by revolutionizing how art is discovered, shared, and appreciated. The platform allows for the buying and selling of art pieces.
3. A leisure-sharing app during the pandemic to help students safely gather and reduce depression during quarantine.
4. An NFT marketplace focused on enhancing the experience of buying, selling, and collecting NFTs.
Additionally, I have worked as a digital illustrator and graphic designer on +3 projects:
1. Designed flyers, brochures, and social media posts for an application to promote their business.
2. Created logo and branding for an event organizer application, tailored to their content and business goals.
3. Designed digital illustrations for the onboarding process of two mobile apps.
UI/UX Designer
SWIPEJOBB | Stockholm. Sweden
Full-time | JAN 2023 - FEB 2024
SwipeJobb is a startup business and employment-focused platform that works through a mobile app. This app focuses on businesses such as restaurants, cafes, hotels to find, match, and hire candidates for part-time, full-time, or internship positions. I redesigned the app with over 150 pages, both in dark mode and light mode. The purpose of redesigning this app was to increase its usability. I achieved these goals by:
1. Conducting UX interviews to define our application's pain points and performing heuristic evaluations to examine design issues and areas needing improvement.
2. Creating user personas and journey maps to empathize with users, thereby improving the usability and accessibility of the app.
3. Brainstorming ideas suitable for our project goal of elevating usability and prioritizing these ideas based on their impact and effort to define our MVP.
4. Creating, managing, and maintaining SwipeJobb’s design systems to increase design consistency.
5. Crafting user flows, information architecture, wireframes, high-fidelity designs, and interactive prototypes.
6. Collaborating cross-functionally with executives, higher-level management, app developers, back-end developers, and stakeholders to implement the designs.
This approach had significant impacts on the project, including:
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Promoted and implemented a user-centered design approach, resulting in improved user satisfaction and engagement.
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Increasing conversion rates by 43% through UX and UI enhancements.
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Implemented accessibility standards, making the product more inclusive and compliant with WCAG guidelines.
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Designed and implemented solutions that reduced user errors by 90%, enhancing overall usability.
Skills
Design
Digital illustration. Wireframing. Mockups. Prototyping. Visual design. Responsive design. digital painting. AR design. VR design. XR design
Research
Persona. Storyboard. User journey. Affinity diagrams. Interview. Usability testing. Comparative analysis. Survey. User flows. WCAG. Swot. Information architecture (IA)
Tools
Figma. Adobe XD. Sketch. Photoshop. Illustrator. procreate. Wordpress. Axure. Storybook. Zeplin. Invision. FigJam. Miro. Jira. Mural. Userzoom. Hotjar. Lookback. Crazy Egg. Lyssna
Others
Google workspace. Microsoft Office. Microsoft Project. Project Management. Agile. Canva. PMBOK.
